At the prestigious Marine trade show Nor-Shipping in Oslo customers were looking this month for anything presented with one of two “D’s” in front of it: ‘Digital’ or ‘Disruptive’ and ideally both. AkzoNobel, with its leading brand International, is an enthusiastic part of this trend. We launched our ‘Digital Voyage’ concept including four new digital solutions that help make smarter, more economical and environmentally friendly decisions. This is a key element of our Sustainable Shipping vision. But what does this mean in practice? And how can it help the industry in the here and now?
The digital revolution is taking hold of the marine industry
The increase in the amount of data traffic in the marine industry proves that the digital revolution is well on its way. According to COMSYS, the number of active maritime VSAT installations quadrupled from 2008 (6,001) to 2014 (21,922), and it is predicted to exceed 40,000 by 2018. What this means is that the amount of data being transferred to – and from vessels is rapidly increasing. Classification society DNV GL estimates that in two years the data capacity of the VSAT communication network will nearly double from 8.7 Gbps (Gigabits per second) to 16.5 Gbps. If this trend continues – and there is no reason to think it won’t – this capacity will reach 217 Gbps by 2025. On the back of this infrastructure digital tools are proliferating to e.g. monitor each aspect of the vessels operations in order to improve safety, efficiency and productivity.
Digital tools that are being implemented
Software providers such as NAPA and BMT provide software system to monitor the power consumption and to benchmark this against the global fleet. This can also shine a light on, and hopefully suggest solutions to, phenomena such as ‘Rush to Wait’, which currently costs the industry US$18bn in fuel costs.
Increased transparency and trusted communication using e.g. blockchain technology reduce the need for an intermediary to verify reams of documentation. Maersk for example sees this as a chance to track and time stamp changes in the custody of a shipment. The time, and money saved here has the potential to be immense – in this instance, bypassing the thirty pieces of documentation that are needed to process an export consignment across multiple supply chain steps.
The Digital Voyage by AkzoNobel Marine Coatings
At Nor-shipping AkzoNobel launched its ‘Digital Vision’ which brings together digital technologies that will increase efficiencies, economies of scale, and enhance transparency and accountability. This allows users to make smarter, more ecologically friendly decisions.
We recently launched four digital tools which are part of this exciting journey: Intertrac OBM, Intertrac Vision Lite, Intertrac Perform, and the International Marine Coatings app.
Intertrac On Board maintenance (OBM)
The priority for Intertrac OBM is to give users actionable tips and hints that will help out ship owners in the here and now. Imagine if, when you are out shopping, someone had analysed where you usually went, what you bought, and benchmarked it to what others were doing. That’s exactly what Intertrac OBM does for sea stores coatings. Intertrac OBM is an online tool that records, visualizes and analyses OBM coating purchasing patterns by vessel and fleet. It uses the AIS data, taking advantage of the increasing satellite coverage, to record the port where paint is being delivered to the vessel. Intertrac OBM offers various levers how the total-cost-of-ownership (TCO) can be reduced. This allows managers to benchmark – and streamlines their coatings purchases. If you’re frequently buying at a port where you’re not getting the best rates, it’ll show you where you could buy cheaper. And it can also show you how you could eliminate small-quantity ordering, and save by buying in larger batches. The data that supports these decisions has existed for a while – what’s new is our ability to process it and turn it into valuable information. Overall, the efficiencies generated could save OBM coatings costs by up to 20%.