We have now started a journey with our customers aiming to align our ambitions for Product Stewardship and sustainability with theirs. Our ambition is to help our customers make product choices based on product safety and sustainability and not just technology.
Under the name “Customer-Focused Product Stewardship”, we are creating open dialogue with our customers about the product safety and sustainability of their product selection helping to increase awareness with the ultimate aim of aligning the products selected by the customer with their Product Stewardship and sustainability ambitions.
Developed with peer companies in the World Business Council for Sustainable Development (WBCSD) chemicals work stream and piloted in our Marine Coatings business, we now use a process to categorize all of the products in our portfolio into five segments; Eco-Premium, Performer Eco, Performer, Transitioner and Priority depending on their product safety and sustainability assessments. Through this assessment, we can make our customers aware of the impacts of their product choices.
Combining this with other characteristics of our products which determine the full environmental impact, we have created sustainability reports to fully inform customers of the overall impact that their product selections have.
This is the first step to making a change. Without knowing where you currently stand, how is it possible to move forward? By informing our customers of the product safety and sustainability impacts that their choices create, we aim to be able to work together to align those impacts with our shared ambitions of using the safest, most sustainable products that meet or exceed the customers’ needs.
Read more on our Product Stewardship brochure here.