Who can benefit?
International shipping finds itself in the environmental spotlight as never before and a growing number of blue-chip shipping companies have undertaken fundamental revisions of their corporate environmental strategies recently.
Corporate social responsibility (CSR), still itself a relatively new concept in global shipping, is now a key priority for many progressive shipping companies and their managers.
They realise that implementing sound strategies today is likely to help in marketing their ships’ tomorrow. Furthermore, shipping company compliance with increasingly robust CSR strategies implemented recently by leading shippers and cargo owners is a key priority.
In the container ship sector, particularly, leading lines are in constant dialogue with their shipper clients, reassuring them that they have adopted the very latest moves to raise efficiency and reduce their environmental impact. Leading charterers in the dry and liquid bulk sector are also increasingly conscious of their environmental responsibilities and this is evident throughout their owned and controlled fleets, as well as the vessels they take in on charter.
Potentially, everyone can benefit from Eco-Efficiency Analysis. Maximising economic benefits whilst minimising environmental impact is a noble aim for everyone as, after all, almost everyone relies on ocean transport in one way or another. However, in a shipping context, Eco- Efficiency Analysis benefits:
Liner shipping service companies whose vessels transport containers, ro-ro and reefer cargoes on scheduled services. Since these companies pay for their own fuel, they have a particular need to maximize operating efficiency. Many of their customers are increasingly focused on “green” issues; for them, sound environmental strategies throughout their business operations are a key marketing strategy.
Independent owners of ship types including tankers and bulk carriers whose businesses depend on the support of the world’s leading industrial corporations, including oil companies, mining firms and agricultural entities. They provide long-term ocean transport and are, effectively, in the service business. It is incumbent on them to meet or exceed their customers’ environmental requirements.
Cargo owners who seek to hedge an element of their marine transport risk by owning and/or controlling ships of their own. A key objective for them is to be seen to be as progressive as possible in all matters relating to the environment.